Saasflash Assignment

Idea Machine

The AI that predicts churn before it happens

One of my best customers cancelled last year. Great guy, always paid on time, and never complained, like ever. I had absolutely no idea he was unhappy. Like hello, where’d you go? This AI, however, knows exactly why, and when.

Most founders find out that a user churned via their Stripe cancellation email. That’s your “warning” system. A payment gateway. Telling you AFTER it happened. In an AUTOMATED email. With a ‘we’re sorry to see you go’ that we both all know Stripe did NOT mean.

(screenshare and show a Stripe cancellation notification on screen, zoom in on “we’re sorry to see you go”, and do a sarcastic eyebrow raise)

PecanAI watches your users, which is great, because clearly I was not watching them. It tracks login frequency, feature drop-off, support tickets, session time and flags at-risk users up to two weeks before they cancel.

Two weeks. I could have saved him. I didn’t have this tool. But you do now.

(screenshare and show dashboard on screen, where you see users’ list with risk scores, green, amber and red, and make a remorseful face looking at the camera)

Here’s the dashboard. These three users are flagged high risk. And look at this (point to the third column), it tells you exactly why.

  1. This one hasn’t used the core feature in 11 days.
  2. This one filed two support tickets this week with no resolution.
  3. And this one, oh no! This one looks exactly like my old customer. It’s the same damn pattern of drop-off. He’s already gone emotionally, he just hasn’t clicked cancel yet. (sad sea lion noises)

(here you can zoom into each user row, highlight the ‘reason’ column by selecting with your mouse, and do a slow zoom on the third user, and start playing dramatic music (rain) in the background)

It even suggests the exact message to send them. If it saves even one customer you would have missed, and trust me, you WOULD have missed them. It pays for itself.

Link is down below. Don’t be me from last year.

(point down, leading people to the description, and look into the camera)

Build a SaaS landing page in 60 seconds

It took me three weeks to build my first SaaS landing page. Three. Weeks. I have a college degree. I am a disappointment to myself.

(put on a deadpan delivery while slowly blinking at the camera)

Week one: staring at Figma / Canva. Week two: arguing with a designer about whether the button should be teal or ‘deep teal.’ Week three: writing hero copy that said, and I quote, ‘Unlock your potential, seamlessly.’ Week four: scrapping everything and going back to the drawing board

I hate myself.

(put a big X on the screen while editing the video)

Then I found Lovable / (ExGenAI) (both are crazy fast). You type one sentence about your product. And I’m going to show you what it does, right now, with a real timer running. Because I want you to feel what I felt.

(p(ull up screen recording again)

I’m typing: ‘A tool that helps freelancers send invoices fast.’ Done. Hit generate. And, okay here it comes, hero headline, subheadline, feature section, FAQ, social proof, CTA. It even gave us a contact form!

Not something you would use permanently, but it was fast, wasn’t it? You can keep iterating on it by telling it what you’d like changed.

It even wrote better copy than I did. The replacement is here (in a sarcastic tone). (put b-rolls of cyberpunk 2077, detroit - become human, or any robot world taking over humans in a catastrophic manner) And I went to school for THIS silly thing?

(speed up the ai generation by 1.5x, and pause for a while on the final page, then zoom in on the headline)

Total time: 55 seconds. You’re welcome, past me.

(make the timer freeze on screen, and make the gesture of slow claps with your hands)

First three pages are free. Do not open Figma until you’ve tried this. Link below.

The AI that writes cold emails that actually get replies

I sent 200 cold emails last month. Out of them, 40% replied. Before you accuse me of lying, here’s my secret. I didn’t write a single one. Yup, an AI did. And no, NO ONE could tell.

Here’s a cold email I got this week:

‘Hi {{FIRST NAME}}, I hope this email finds you well. I wanted to reach out because …’

They didn’t even remove the bracket. FIRST NAME. They sent it to First Name, literally. I am crying to see B2B outreach in such a miserable state.

(pull up a real bad cold email from your Gmail (you can redact your email) on screen, and zoom in on {{FIRST NAME}}, then shake your head painfully slow (while still staring at the camera), and take a moment of silence to drive the point across)

Amplemarket does the opposite. You paste a prospect’s LinkedIn URL. It reads their recent posts, their job title, their company news, and writes an opener that sounds like you’ve been following them for months. Creepy (put Joe Goldberg’s b-roll from you)? Yes a little, can’t deny. Effective? As embarrassed as I could possibly be, yes. No regrets. (show the famous typo tattoo which says “no ragrets”)

Watch this. I’m using a real prospect now, hi Sarah, hope you don’t see this. She posted about her Series A last Tuesday. The AI references it in the first line. Naturally (do an “obviously” gesture with your shoulders and hands, and smile confidently)

Then it connects her funding news to exactly the problem my product solves. It tells you all about what’s happening with your lead list in the pending actions tab of Duo Copilot.

I didn’t tell it to do that, it just knew! Hyper-personalized to the T. I’m a little scared ngl! It researched my prospect like a stalker would (in a good way) and wrote the email!

![[Pasted image 20260612234321.png]]

And here’s Sarah’s actual reply, two hours later: ‘This is the first cold email I’ve responded to in six months.’ Sarah, you absolute legend. YOU GET IT!

(flash Sarah’s reply on screen, and do a little fist pump, looking happy and proud of what you’ve achieved)

So don’t let me catch you sending “quick question” to your prospects, because that’s downright diabolical. No one fucking responds to that anymore, grow up, boomers with an Excel sheet! (sorry grandpa, wasn’t talking about you)

Wanna get in on the future of sales with a tool like Amplemarket which has a reported 78% open rate for emails? Link below. I’ll drop my exact prompt in the comments. Follow for part two, subject lines.

(point down towards the description, and lightly wink)

The Story of Notion (IG short video script)

Notion (from broke to $10 billion)

Hook: Me, in midst of slurping my ramen

Two guys went broke, fired their whole team, and ran away to Japan. I just spent 45 minutes picking a Notion template. We are not the same.

(screenshare the plethora of Notion templates on Mac)

Let me take you to 2013. Ivan Zhao (never heard of him either, relax) starts Notion in San Francisco. His big idea was to let normal people build apps without learning to code. Definitely going to work first try, or that’s what he thought.

(tsk tsk, with an intense head nodding side-to-side)

It did not work first in the try. Yikes.

Rolling down to 2015, well put on a gas mask and a full-on PPE before you enter, because now the whole thing is on fire.

The apps which were built kept crashing, all the money’s gone, and the team is gone with it too (I know, it sounds obvious, but still). This was Ivan’s sad wreckage era.

At this point, most of the people I know would have taken it as a sign, and gotten a job at Chipotle. But nuh-uh (do that left swaying to right thing with the index finger when telling off a child), this one was resilient. Ivan and his co-founder Simon literally looked at all the wreckage and said calmly (Professor Dumbledore said calmly meme to be added in here), “Let’s move to Japan” (plays Post Malone’s song ‘Jackie Chan’ in the background where the words sushi and Japan are mentioned).

(keep blinking, and put the memes of the kid with the yellow shirt blinking, and the white priest rolling his eyes), (also play weird morse code noises in the background)

(now start nodding heavily, making a sullen expression indicating sarcasm)

Sure. Normal response. That’s TOTALLY what I’d do too (face shows disbelief, looking at the camera wide-eyed), instead of, (pause), you know, (pause), dealing with my current situation technologically and financially and saving my new startup boat from sinking again, I’d relocate to a different CONTINENT! (show a Google Earth Studio animation where the mapfinder goes from San Francisco to Kyoto in Japan)

(exhale through your nose, fast)

Guess what? He proved all of us naysayers wrong. Sometimes you DO need to get far away from everything in the world which is just noise, and hear yourself think.

They did something crazy. Instead of giving up on Notion and just spending their time cosplaying on the streets and eating onigiri, they rebuilt their entire startup from scratch. They didn’t want to spend much on pleasantries, so they holed up in a tiny apartment in Kyoto. Yeah, and they did that before we all got to read “The Lean Startup” and learn from the author’s mistakes about how important a feedback loop is, or if launching a minimum viable product first is better than racking your brains against growth models, kanban boards, false negatives, smoke tests, and iteration cycles.

Zero investors initially, but that’s okay. Delayed gratification is a thing (shows $10,000,000,000, where we start the animation with just one zero and then level up to billion, and put a dollar sign at the beginning).

Picture these two guys with a laptop, and what I imagine was an unreasonable amount of instant ramen. (slurp from the bowl in your hand)

Fast forward to 2018 (show the icon, and put a rewind effect in post-video production), Notion 2.0 is launched. Okay, so like 3 years of instant ramen. Ivan and Simon were probably counting their blessings, and planning to go full hikikomori if this launch didn’t take off.

(cartoon / graphic design / stick figures for two scared dorks on a Japanese sofa, biting their nails and slurping ramen, and beads of sweat forming on their heads profusely, they hold their breath until they see that the launch went well, drop their chopsticks on the ground in joy and shock both, and wipe off each other’s blood, sweat and tears)

People go feral on Product Hunt. (show cats fighting over fish / something else) That took an interesting turn! And none of their success was from running ads, because remember the fire? This time it was “go organic, or go home”.

They were DMing their friends like, Ivan: “You NEED to see this app. I have baked my entire personality into it like an apple pie.” Simon: “But I hate apples!” Ivan: “Shut up! So, I was saying …”

I may have done this. To several people. (look embarrassed)

2020: $2 billion. 2021: $10 billion. 2024: 100 MILLION users

(look proud, fan yourself with your own right hand and say, “OOF!” loudly with a proud face)

Adobe uses it. Pixar uses it. Reddit uses it. We use it. Okay that’s the list of literally every famous company there exists on the internet. Case closed.

Two guys who couldn’t afford rent in SF are now the reason you can create knowledge bases, host websites, collaborate shit on each other’s work, and make a list of all the places you wanna visit with an extensive itinerary.

(screenshare your Notion page called Japan trip with checkboxes to tick, 1. see cherry blossoms / sakura 2. pet a shiba inu 3. eat salmon sushi and not die 4. visit ghibli museum 5. hike with monkeys 6. watch sumo wrestling)

You know what’s so wild about this? Right before all that, they were done. Like actually DONE. The kind of done where you start looking up flights just to feel something. And statistics say that more than 90% of startups quit within their first year.

So if you’re at the “everything’s on fire and I might just disappear” stage of your life, cool, same, but also, that’s apparently stage one of building a $10 billion company.

(grin for a long time, then totally stop and go deadpan)

Follow before I overshare again.

The Gay Dating App (ideas for launch video script)

Imagine that you wake up and everyone on this planet is queer. The wall murals have put on more color, and taken up more space

Being straight is almost a taboo, not allowed to kiss in public, marry or adopt kids in 1900s

A billboard with the picture below could say something like, “Heard you like peaches.” ![[Pasted image 20260608220947.png|411]]

The billboard says, “Helping you squeeze some in before your morning shift. You better pack my lunch well.” It’s a double innuendo which only gay people should get, and will root out the rest of the audience effectively.

Bumps into another person in the library, they see the book which dropped “famous queer literature”

These were all cool and catchy billboard copy lines, that could be included in the video.